The world is divided into two kinds of hardware startups…

Dividing The World of Hardware Startups

I was in Paris today for the Hardware Workshop, a creation of hardware wise man Marc Barros (@marcbarros).

1. Those who have a PROBLEM, and those who have a SOLUTION

In other words, are you starting from needs (anywhere there is a complain) or technology? Fresh grads often start from tech, while industry vets start from needs.

2. Those who like ART, and those who like BUSINESS

If I was telling you (and proving) “Your team is great; you could build the perfect solution for cow manure treatment. It’s a multi-trillion market!” would you take the advice?

3. Those who do something BETTER, and those who do something DIFFERENT

Building a new segment in a (big) existing market is much easier than building an entirely new market. In the first case it’s all about switching costs and having a competitive advantage. In the second it’s about user education.

Partner @ SOSV — $700m VC fund for Deep Tech (biology, robotics, etc.) | Digital Naturalist | Keynote Speaker | Angel Investor

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store