Thanks for your comment- I am not familiar with LATAM but the appeal of China is its huge GDP & advanced consumers with disposable income, and strong infrastructures. Selling consumer services is cut-throat but some B2B companies seem to be faring better.
LATAM can probably bring lots of users, but monetizing remains problematic in many categories. Chinese companies are — in fact — in a better position than US ones to expand there due to the ‘emerging market’ similarity. Some call it ‘time shifting’ as those markets are arguably 5–10 years behind China and on a similar trajectory.